"Agentic commerce is starting to fundamentally change all this. Representing the biggest shift in commerce for the past 20 years, AI agents can research, evaluate and complete purchases, as well as manage deliveries/returns - all autonomously, on a customer's behalf."
"The reality is that all brands in all industries will have to grapple with the entirely new demands that agentic commerce imposes. Agents are not interested in a compelling story, an emotional appeal or a visually arresting campaign."
"New research by Accenture highlights the scale of the challenge with 85% of consumers likely to abandon an online purchase due to frustration or indecision. More than three in four feel overwhelmed by too many options."
Agentic commerce represents a significant shift in digital retail, addressing consumer frustration with overwhelming choices. Research indicates that 85% of consumers may abandon online purchases due to indecision. AI agents can autonomously handle research, evaluations, and transactions, alleviating the burden on consumers. This shift requires retailers to adapt to new demands, as AI agents prioritize structured data over traditional marketing strategies. A simulation of 50,000 synthetic consumers across 24 countries suggests that these changes will become prominent within 18 to 24 months.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]