"Snapchat's parent company revealed it was set to change the focus of its London office, saying that the UK's strong creative industries make for a "great place to build a global business'. In a marked departure from a well-worn path employed by rivals like Facebook and Twitter, which have set up shop in other EU countries, Snap Inc announced that all UK ad revenue and sales from countries which had no local salesforce would be billed through a newly-created British entity."
"However, the tech giant's common-sense decision to build upon its already 75-strong staffed London offering hints at the company's want to be closer to clients and do business in a more straightforward fashion. "We believe in the UK creative industries," said the firm's general UK manager Claire Valoti, "the UK is where our advertising clients are, where more than 10 million daily Snapchatters are, and where we've already begun to hire talent.""
Snap Inc will align its corporate structure and business operations in the UK and bill all UK ad revenue and sales from countries without a local salesforce through a newly-created British entity. The company plans to build upon an existing London team of about 75 staff and hire local talent to be closer to advertisers and the UK creative industries. The move diverges from rivals that locate operations in other EU countries for tax reasons. Snapchat has attracted advertising spend from major brands, strengthening the platform's commercial appeal to agencies and marketers.
Read at The Drum
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