Jason Barnard emphasizes that in building a personal brand, opportunities arise not from name searches but from being recognized as a solution-provider by AI algorithms. For example, AI systems like ChatGPT can connect a CEO to relevant executive coaching when specific needs are articulated. To ensure visibility across AI platforms, Barnard introduces 'The Kalicube Process', which focuses on creating a structured entity home that educates algorithms about your identity, maximizing chances of being recommended in response to user queries.
The biggest opportunities for personal brands arise when people search for solutions, not names, with AI determining relevance based on user context rather than keywords.
To train AI algorithms to think of you first, focus on making your personal brand understandable to machines, establishing a structured entity home.
The Kalicube Process we developed can enhance your visibility across AI platforms by ensuring algorithms clearly understand your identity and offerings.
In today's landscape, an algorithm-driven approach is vital: positioning yourself as a solution to specific problems can generate world-class leads from AI.
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