"Copilot search ads are a new placement option for Performance Max (PMax) campaigns and a new ad type, Showroom ads. They appear with a "Microsoft Advertising" and "Sponsored" label beneath the organic response."
"According to Microsoft, ads appear in Copilot search based on the "whole conversation within a single session" versus a user's most recent message. Similar to AI Overview ads, Copilot considers a conversation's context and intent."
"With Showroom ads, users interact with an AI-powered showroom that adapts the ad experience to the user. The virtual showroom hints at Microsoft's long-term vision where AI agents power search and advertising experiences, giving brands the power to communicate with users (and tailor communications) on-demand."
Microsoft has launched Copilot search ads as a new advertising placement option within its AI-powered search experience. These ads appear beneath organic responses in designated ad blocks and are available through Performance Max campaigns and a new Showroom ad format. Copilot search ads evaluate the entire conversation context within a session to determine ad relevance, rather than responding to individual queries. Showroom ads represent an innovative format featuring AI-powered virtual showrooms that adapt to user interactions. Advertisers can track performance metrics like pay-per-click data through Microsoft Advertising. This development reflects Microsoft's broader strategy to integrate AI into search and advertising while maintaining transparency through clear labeling of sponsored content.
#copilot-search-advertising #performance-max-campaigns #ai-powered-ads #showroom-ads #microsoft-advertising
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