#microsoft-advertising

#microsoft-advertising

Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We've seen Bing test three dots before but they were horizontal, the new test are vertical three dots. I cannot replicate this but Sachin Patel spotted it and posted a screenshot on X - here is his screenshot:

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.

Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.