"Amazon recorded the biggest uplift, rising from 26.5% on September 1 to 33.7% on September 25 - a gain of 7.2 percentage points. The surge followed the company's UK Upfront event, which promoted new advertising formats across Prime Video and its growing retail media network. The e-commerce giant also announced a landmark partnership with Netflix on September 10, allowing advertisers to buy inventory from Netflix's ad-supported tier directly through Amazon's demand-side platform (DSP)."
"Apple's Ad Awareness score for iPhone jumped from 12.0% on September 9 to 21.5% on September 25, an increase of 9.5 points. The rise coincided with the company's annual September product showcase, which unveiled the iPhone 17, iPhone 17 Pro, and the new iPhone Air, alongside updates to the Apple Watch Series 11, Apple Watch Ultra 3, and refreshed AirPods Pro. The high-profile launch generated extensive cross-channel marketing activity, bolstered by cinematic advertising campaigns and sustained media coverage across the tech and lifestyle sectors."
YouGov BrandIndex shows Amazon, Apple and Virgin Atlantic saw sharp rises in UK Ad Awareness in September. Amazon's score rose from 26.5% on September 1 to 33.7% on September 25, a 7.2-point gain driven by its UK Upfront event and a partnership enabling advertisers to buy Netflix ad-supported inventory through Amazon's DSP. Apple's iPhone awareness climbed from 12.0% on September 9 to 21.5% on September 25 after the product showcase that unveiled iPhone 17 models, iPhone Air, and updated Apple Watches and AirPods Pro. Virgin Atlantic's awareness increased from 7.9% on August 30 to 13.1% on September 25, driven by the "Free to Be Me" LGBTQ+ campaign with Attitude magazine.
Read at Business Matters
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