"MarkApp partners with Odeeo to bring in-game audio innovation into Pantheon, delivering immersive brand experiences across global mobile audiences MarkApp, a global ad tech innovator, announced a new partnership with Odeeo, the leading in-game audio platform, to expand Pantheon's supply channels across mobile display and digital audio. This collaboration introduces Odeeo's proprietary SDK to MarkApp's contextual exchange, enabling advertisers to connect with billions of players worldwide through immersive and non-interruptive in-game audio advertising."
"Sotiris Oikonomou, managing director at MarkApp, said: "Odeeo is pioneering the future of in-game audio, and by integrating their SDK into Pantheon we are unlocking an entirely new dimension of programmatic advertising. This partnership enables brands to connect through sound at scale, while developers and publishers benefit from sustainable revenue growth. Together, we are shaping the future of multi-sensory, context-driven advertising.""
MarkApp partnered with Odeeo to integrate Odeeo's proprietary SDK into the Pantheon contextual exchange, expanding supply across mobile display and digital audio. The integration enables advertisers to reach billions of players with immersive, non-interruptive in-game audio ads embedded into gameplay, preserving user experience while increasing monetisation. Pantheon's contextual programmatic capabilities are enhanced by five AI agents that improve bidstream enrichment, engagement prediction, cross-device attribution, creative intelligence, and IVT protection. Developers and publishers gain sustainable revenue growth. Pantheon extends its multi-sensory ad reach across CTV, mobile, and web as a contextual marketplace suited for the post-cookie era.
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