""Even though we're working with a slightly smaller audience, the audience that we're speaking to has more trust in what we're bringing forward," Syrop said."
""In Q1 2026, Forbes' site traffic was down 37% year over year... However, revenue for Forbes Vetted... was up 2% year over year in Q1.""
""Our team has focused diligently on optimizing landing page experiences to maintain intent despite seeing reduced organic search traffic and not ranking as highly as before.""
Despite a decline in traffic, several publishers are experiencing growth in their commerce businesses. Apartment Therapy reported a 20% drop in traffic but a 10% increase in commerce revenue and a 34% rise in conversions. Forbes also saw a 37% decrease in site traffic, yet its product review site, Forbes Vetted, experienced a 2% revenue increase and a 100% rise in conversion rates. Publishers are focusing on optimizing landing page experiences to maintain user intent amid reduced organic search traffic.
Read at Digiday
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