#audience-shrinkage
#audience-shrinkage

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromTNW | Netflix

1 hour ago

Netflix authorises $25 billion share buyback after stock falls 10%

Netflix's board approved a $25 billion share repurchase program, boosting shares by 1.5% after a mixed Q1 earnings report.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

fromwww.benzinga.com

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

Business

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromTNW | Netflix

1 hour ago

Netflix authorises $25 billion share buyback after stock falls 10%

Netflix's board approved a $25 billion share repurchase program, boosting shares by 1.5% after a mixed Q1 earnings report.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Connected TV Advertising Explained

CTV advertising offers precise targeting and measurement, with streaming now dominating ad-supported TV viewing.

Privacy professionals

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.

fromExchangewire

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.

fromExchangewire

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs | Fortune

The 'Gen Z stare' reflects a cultural shift in workplace communication and expectations among younger employees.

Psychology

20 hours ago

The psychic generation: why do a third of gen Z believe they have extrasensory perception?

30% of Gen Z believe they are psychic, attributing their experiences to heightened sensitivity rather than actual extrasensory perception.

Careers

fromFortune

The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs | Fortune

The 'Gen Z stare' reflects a cultural shift in workplace communication and expectations among younger employees.

Psychology

20 hours ago

The psychic generation: why do a third of gen Z believe they have extrasensory perception?

30% of Gen Z believe they are psychic, attributing their experiences to heightened sensitivity rather than actual extrasensory perception.

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.

fromThe Atlantic

1 hour ago

Life Isn't Easy in the OnlyFans Economy

Margo, a naive college student, turns to OnlyFans for financial survival after dropping out and becoming a single mother.

#youtube

fromEMARKETER

When kids want to watch their favorite creators, they go to YouTube

YouTube is the leading platform for US children across all demographics.

from9to5Google

16 hours ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.

fromTheankler

14 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.

fromEngadget

YouTube is muting push notifications from channels you don't watch

YouTube will mute notifications from creators not engaged with in the last month to reduce clutter and prevent users from disabling notifications.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

fromEMARKETER

When kids want to watch their favorite creators, they go to YouTube

YouTube is the leading platform for US children across all demographics.

from9to5Google

16 hours ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.

fromTheankler

14 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.

fromEngadget

YouTube is muting push notifications from channels you don't watch

YouTube will mute notifications from creators not engaged with in the last month to reduce clutter and prevent users from disabling notifications.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

Should We Grow Up With an Age Gate in This Hybrid World?

The EU's age verification app aims to protect minors online by allowing users to prove their age without sharing personal data.

Mental health

fromEngadget

39 minutes ago

Meta will show parents the topics of their teens' AI conversations

Meta introduces features for parents to monitor teen interactions with AI on its platforms.

fromwww.npr.org

4 hours ago

How TikTok is driving American expats to Southeast Asia

"Life in America was pretty unfulfilling and pretty stressed out. Like most folks, just in a rat race."

US news

Parenting

fromwww.npr.org

Family influencers make the lifestyle look good. But kids pay the price, new book says

Family influencer content often masks deeper dynamics and motivations behind seemingly innocent announcements.

Business intelligence

from3blmedia

16 hours ago

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.

#social-media

UK politics

Social media executives deny platforms are inherently addictive to children

fromSilicon Canals

Digital life

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.

fromIntelligencer

Zuckerberg Is Trying to Figure Out What You'll Pay Him For

Social media companies are exploring subscription models to monetize users beyond traditional advertising.

UK politics

Social media executives deny platforms are inherently addictive to children

Executives from social media companies denied their platforms are addictive to children during a parliamentary hearing in Westminster.

fromSilicon Canals

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.

fromIntelligencer

Zuckerberg Is Trying to Figure Out What You'll Pay Him For

Social media companies are exploring subscription models to monetize users beyond traditional advertising.

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Growth hacking

fromEntrepreneur

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Apple

Apple's CEO change has analysts wondering about its future in Hollywood

John Ternus must decide the future of Apple TV amidst Apple's focus on hardware and core business strengths.

E-Commerce

fromWWD

Online Community Development

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.

fromInside Higher Ed | Higher Education News, Events and Jobs

The Myriad Complex Ways Young People Use AI

Young people increasingly engage with AI for emotional support and social interaction, revealing a complex relationship with technology.

Vue

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.

Artificial intelligence

fromeLearning Industry

Cut The Cable

AI should be the finishing layer in educational tools, not the foundation, to reduce costs and improve reliability.

Relationships

fromBustle

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.

SF LGBT

fromWIRED

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.

fromMarTech

23 hours ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.

fromwww.cbc.ca

Instagram is testing premium features. Will people pay? | CBC News

Instagram is testing a subscription service that offers enhanced features for a monthly fee.

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.

Careers

fromEntrepreneur

23 hours ago

Polished Personas Are Out - People Want Authenticity Instead

Great leadership requires clear communication, self-confidence, authenticity, and the ability to connect with diverse audiences.

fromThe Hollywood Reporter

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

Mental health

fromPsychology Today

FOMO: What Are People Really Afraid of Missing?

FOMO arises from missing social connections, and being selective about events can help alleviate it.

Podcast

fromRAIN News

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

more#advertising

fromVogue

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.

fromThedrum

7 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

fromScary Mommy

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.

Television

Duolingo dials back its 'unhinged' marketing

Duolingo is shifting its marketing strategy from absurdist humor to a more balanced approach, focusing on user-generated content and creator partnerships.

#tiktok

fromVariety

Film

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

fromPR Daily

Social media marketing

Social media updates and new features to know this week - PR Daily

fromwww.restaurantdive.com

What restaurants are doing differently on TikTok and why it's driving visits

TikTok is the leading platform influencing dining decisions, driving both first visits and repeat orders for restaurants.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

fromwww.restaurantdive.com

What restaurants are doing differently on TikTok and why it's driving visits

TikTok is the leading platform influencing dining decisions, driving both first visits and repeat orders for restaurants.

Gen Z is 'Chinamaxxing'-and it's less a love letter to Beijing than an indictment of America | Fortune

American cultural dominance is being challenged by a rising trend of Gen Z embracing Chinese culture online.

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.

fromAxios

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

fromBustle

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.

#creator-economy

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

more#creator-economy

An element of exploitation': the world of TikTok child skincare influencers

Children as young as 13 are promoting skincare products, raising concerns about marketing ethics and the necessity of such products for their age group.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

Why Your Brand Should Be Creating for the 50+ Crowd | Muse by Clios

Consumers aged 50+ are financially stable, active, and represent a significant market opportunity, yet only 17% of companies target them effectively.

fromFast Company

Bluesky set out to fix social media. Now it's running into familiar problems

Bluesky experienced rapid growth after Trump's 2024 win but now struggles with user retention and a sustainable business model.

fromFast Company

Adobe's new AI experiment can whip up a website custom designed for Gen Z

Adobe's Asset Amplify tool generates tailored marketing materials for specific audience segments, enhancing brand design with AI-driven personalization.

fromInc

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.

fromwww.aljazeera.com

Warner Bros and Paramount merger could reshape US media landscape

Concerns arise over media consolidation and partisan shifts with the Warner Bros-Paramount merger, facing regulatory scrutiny and potential political influence.

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.

fromDailywire

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

fromExchangewire

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

fromFast Company

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.

fromHer Campus

How Declining Attention Spans Are Changing Our Media

Second Screen Viewing influences writers to simplify storylines and dialogue for audiences distracted by their phones.

fromCassius Life

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.

fromLindsey Gamble

4 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.

fromEMARKETER

2 weeks ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

fromNieman Lab

4 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.

fromwww.socialmediatoday.com

1 month ago

Snapchat drives TV viewership, promotions

Social media drives TV viewership through both paid ads and organic content, with creator partnerships essential for maximizing audience engagement across the viewing funnel.