""Aitana began as a social experiment, in which we wanted to understand what brands and audiences were looking for. We created several profiles that followed different trends - and social media phenomenons - and she was the one that worked the best [in terms of engagement].""
""Virtual creators are not exactly new. Since the launch of virtual influencers Lil Miquela and Imma in 2016 and 2018, respectively, Vogue Business has been reporting on the rise of digital influencers.""
""Today, as use of AI has hit the mainstream, hyper-realistic AI creators like Lopez, which are indistinguishable from polished real-life creators, have proliferated online.""
""Many AI creators are failing to label their content as AI, which can boost engagement by misleading consumers, prompting TikTok to automatically identify and label AI-generated content.""
Aitana Lopez, an AI-generated influencer, exemplifies the rise of virtual creators in the fashion and beauty industries. Created by The Clueless in 2023, she engages audiences effectively, reflecting trends and social media phenomena. The emergence of hyper-realistic AI influencers has surged, with over 1.3 billion AI-generated videos on TikTok. Many AI creators do not label their content as AI, misleading consumers and prompting platforms to identify and label such content. This evolution raises questions about authenticity and engagement in digital marketing.
Read at Vogue
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