"Generative AI has higher rates of adoption than predictive AI, with 82% of marketers using it for creative production and 81% for marketing tasks."
"While generative AI is more applicable to marketers' workflows, issues with trust and complexity are proving to be barriers to widespread adoption."
As of 2026, AI tools have become integral to marketing workflows, with generative AI seeing higher adoption rates than predictive AI. Marketers report benefits from AI integration, particularly in creative production and marketing tasks. However, challenges such as trust issues and complexity hinder broader adoption. The findings are based on a survey of 142 brand and agency professionals, highlighting the evolving landscape of AI in marketing and the need for effective integration strategies.
Read at Modern Retail
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