Nano Interactive has partnered with Compliant to help brands enhance their digital advertising campaigns through better media quality and integrity. With this collaboration, brands can utilize Compliant's Data Integrity Index (DII) to avoid low-quality inventory and ensure compliance, amidst growing concerns over data privacy and waste in advertising. Recent studies reveal only half of digital ad spend is effective, highlighting the need for improved methodologies. This partnership aims to tackle media waste, privacy issues, and ad fraud, ultimately leading to more successful and compliant advertising outcomes.
"We've normalised media waste, privacy blind spots, and ad fraud," said Hailey Brewer, client sales director at Nano Interactive. "But now, advertisers can do more than react. With this partnership, they can actively prioritise media integrity and performance in tandem - no IDs, no compromises."
As privacy continues to disrupt the fundamentals of digital advertising, marketers are demanding direct access to quality media backed by high-quality, credible and trustworthy data. It's exciting to see progressive companies like Nano giving their clients a critical information advantage."
By activating Compliant's signal in media campaigns, brands ensure that every impression they buy exceeds baseline data standards and avoids low-value high-risk inventory, giving greater confidence in the integrity of sell-side audiences.
Compliant is the first company to offer independent verification of supply-side data standards worldwide. Their technology measures compliance and attributes a risk score to every publisher they audit, using 60+ privacy-related signals including misfiring CMPs, excessive data collection, unlawful data sharing and pervasive data leakage.
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