"If we were a solely ad-based site, we wouldn't be financially motivated to make stuff you'll love to read."
"The assumptions websites are built around (more traffic, more ads, forever) are simply wrong."
The article discusses the unsustainable nature of online advertising, highlighting the inefficiencies in how revenue is generated through ad views. With subscription models, like membership fees, proving more sustainable, the current system incentivizes quantity over quality. As competition for eyes leads to poorer content experiences, the root problem isn't just the rise of social media or search engines but flawed assumptions about traffic and ad revenue. The article underscores the decline of quality content due to these pressures, reflecting a broader trend in digital media.
Read at The Autopian
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