"OpenAI's new Ads Manager tool allows businesses to register as advertisers and manage their campaigns in real time through ChatGPT, enhancing accessibility for smaller businesses."
"Advertisers can create ads directly or through agency partners, with the Ads Manager also available to ad tech companies like Adobe and Criteo, expanding its reach."
"The introduction of new measurement tools will enable advertisers to analyze and optimize their campaigns more effectively, aligning investments with performance indicators."
"AI search advertising is projected to grow from 0.7% to 13.6% of all search ad revenue by 2029, with significant contributions expected from OpenAI and traditional search companies."
OpenAI is rolling out a beta version of its Ads Manager tool, allowing businesses to create and manage ad campaigns in real time. Advertisers can use the tool directly or through agency partners. The platform will also be available to ad tech companies. New measurement tools will help advertisers analyze and optimize campaigns. The cost-per-click option is now available, and the previous $50,000 spending threshold for testing campaigns has been removed. AI search advertising is expected to grow significantly, with OpenAI leading the charge.
Read at Axios
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