"Following a competitive pitch, consulting-led digital marketing agency Orange Line, has announced its appointment by Ashley & Martin, one of Australia and New Zealand's most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets."
"Orange Line's remit spans the full scope of the agency's digital strategy capabilities, including technical SEO, category page and content optimisation, local SEO, link building, journalistic outreach and large language model (LLM) optimisation, across ANZ."
"The data on Ashley & Martin is genuinely compelling, a brand that's been operating since 1964, a domain that's gaining market share, and a search landscape that's shifting faster than most teams can keep up with. The work is structural, not superficial, and we will build an integrated program that converts strong brand recognition into organic market share."
"Orange Line demonstrated a clear understanding of our brand and where the opportunities lie. The SEO landscape has changed significantly, and we needed a partner who is adept and up to date in the ever-changing AI landscape. I am confident Orange Line will deliver exactly that."
Orange Line has been appointed by Ashley & Martin to manage SEO, outreach, and AI visibility across Australia and New Zealand. The program covers technical SEO, category page and content optimisation, local SEO, and link building. It also includes journalistic outreach and large language model (LLM) optimisation. The appointment follows a competitive pitch. Orange Line will build an integrated approach that converts strong brand recognition into organic market share. Orange Line’s founder cites compelling brand data, a domain gaining market share, and a rapidly shifting search landscape. Ashley & Martin’s head of marketing emphasizes the need for a partner skilled in an evolving AI landscape. Work begins immediately.
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