"SilverScreen by Silverpush addresses the gap in quality signals for advertisers by evaluating YouTube channels against professional production standards and consistent publishing cadence."
"A recent campaign for a leading hospitality brand demonstrated that YouTube, when bought against TV-grade inventory, can deliver genuine AV-grade performance, achieving 7.9% incremental reach."
"SilverScreen's AI-powered classification allows media planners to activate a curated, TV-like YouTube inventory layer, enhancing confidence in their advertising strategies."
Silverpush has rolled out SilverScreen in EMEA, a classification layer for YouTube that meets broadcast standards. This solution allows advertisers to identify TV-like inventory confidently. YouTube is the leading video platform, with significant daily viewership, yet linear TV budgets have not fully transitioned due to a lack of quality signals. SilverScreen uses AI to classify channels based on production quality and viewer behavior, providing a curated inventory for media planners. A recent campaign showed that using SilverScreen can significantly enhance reach and efficiency in targeting younger demographics.
Read at Exchangewire
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