Snap Q1 2026: Iran war costs $20-25M monthly in ad revenue, Perplexity $400M deal ends, 16% workforce cut as AR glasses bet intensifies
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Snap Q1 2026: Iran war costs $20-25M monthly in ad revenue, Perplexity $400M deal ends, 16% workforce cut as AR glasses bet intensifies
"Snap's revenue growth of 12% to $1.53 billion was overshadowed by a 4% drop in stock price, primarily due to geopolitical challenges and lost partnerships."
"The company confirmed that it has officially ended its artificial intelligence partnership with Perplexity AI, which was expected to generate approximately $400 million in revenue."
"Geopolitical headwinds from the war in Iran cost Snap between $20 and $25 million in advertising revenue in March alone, highlighting its vulnerability."
"Snap is cutting 16% of its workforce while protecting its AR glasses subsidiary, as it navigates a challenging landscape of advertising and technology."
Snap's first-quarter revenue increased by 12% to $1.53 billion, with adjusted EBITDA more than doubling to $233 million. Despite these gains, the stock dropped 4% due to projected revenue guidance and lost partnerships. The Iran war impacted advertising revenue by $20 to $25 million in March. Additionally, Snap ended its $400 million AI partnership with Perplexity. The company is cutting 16% of its workforce while maintaining its AR glasses subsidiary, facing challenges from geopolitical issues, AI strategy failures, and hardware investments.
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