"AI-powered personalization, virtual try-on experiences through augmented reality (AR), and image search are no longer futuristic concepts; they're current realities shaping how consumers discover and purchase apparel."
"The report highlights significant trends in consumer behavior on Snapchat, emphasizing how tools like AI and AR are transforming shopping experiences."
A report by Publicis Media and NRG surveyed over 3,000 Snapchat users, revealing key trends in consumer behavior. AI-powered features, including styling guides and virtual try-ons, are currently influencing how users shop and discover fashion items. Snapchatters report higher satisfaction and efficiency in their shopping experiences due to visual search capabilities, leading to faster and easier access to apparel. The findings indicate the importance of integrating advanced technologies into social platforms to enhance user engagement and drive sales for brands.
Read at Social Media Today
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