Snowflake and Interpublic Group (IPG), which owns Acxiom, have partnered to create an AI-driven marketing data infrastructure. This collaboration aims to modernize outdated data practices and enhance how brands utilize AI for marketing. With IPG's global reach, brands will access proprietary data and identity tools integrated directly into their Snowflake environments. This partnership promises improved visibility, control, and personalization in marketing efforts while utilizing real-time insights and eliminating data movement. It is a significant evolution in marketing capabilities, supported by Snowflake's security features and Acxiom's modernization of solutions.
This collaboration unlocks a new era of marketing capabilities for brands, enabling unprecedented visibility and control over their data flow across applications, agencies, and platforms.
With Snowflake's built-in privacy and security features, this direct integration eliminates the need to move first-party data, empowering brands with real-time insights and improved personalization.
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