The Lede Company has announced its acquisition of Element Brand Group, a marketing agency with offices in Los Angeles and New York. Heather Leeds Greenfield, the founder of Element, will assume the role of partner and head of brand partnerships at Lede. This merger will enhance the services of both firms while maintaining Element's boutique approach. Element Brand Group has notable clients like Activision Blizzard and Airbnb, making this acquisition significant for Lede's growth in the market since its launch in 2018.
"Joining Lede presents an incredible opportunity to amplify the impact and reach of our services while preserving the boutique, relationship-focused approach that has defined the essence of Element Brand Group."
"We are thrilled to expand our offerings and capabilities by welcoming the Element Brand Group team to The Lede Company; Heather brings a wealth of experience across fully integrated brand marketing capabilities."
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