VeraViews, an adtech firm from the UAE, has launched the nation’s inaugural Ad Exchange and Supply-Side Platform (SSP) as part of the NextGenFDI initiative. This platform aims to eradicate ad fraud while complying with stringent AML and digital crime regulations. With Khaleej Times as its first partner, the initiative provides certified ad placements, enhancing the ad experience's integrity in the region. Looking to cut intermediaries and reduce invalid traffic, VeraViews anticipates expanding its capabilities to global advertising markets while supporting the broader UAE Digital Economy Strategy 31.
VeraViews aims to cut out intermediaries and minimize invalid traffic to enhance UAE's profile as a leading ad destination.
The UAE proudly presents its first home-grown Ad Exchange and SSP under the NextGenFDI initiative, prioritizing fraud prevention and regulatory compliance.
Khaleej Times, as the first official publisher on VeraViews' platform, guarantees fully certified, fraud-free ad placements for diverse companies.
By leveraging blockchain technology, VeraViews addresses global ad fraud, projected to reach $172 billion, ensuring a robust digital advertising ecosystem.
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