"Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a premium audience in high-value residential buildings."
"Advertising in residential buildings is an untapped and powerful new opportunity. Its power lies in its unique ability to blend advertising, communication, and community engagement within the spaces where people live."
"VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience."
VIOOH has announced a programmatic partnership with Abode Media, enhancing access to premium residential digital out-of-home advertising. Abode Media connects brands with affluent audiences through a network of over 250 screens in 230 residential buildings across major UK cities. This partnership leverages the unique advantages of residential media, which blends advertising with community engagement. The collaboration aims to provide advertisers with exceptional opportunities to reach diverse audiences, delivering significant ROI and brand uplifts through targeted messaging in high-value residential environments.
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