""New buyer orders from AI searches are actually occurring at nearly 2x the rate of traditional organic search," said Finkelstein during the earnings call. "These merchants are now discovering new buyers on these agentic services that they may not otherwise have seen.""
"More than three-quarters of e-commerce companies have already started rethinking their marketing plans to account for AI search, according to a survey conducted by the financial technology company Mercury last fall."
"This tide shift has spurned an entirely new industry of generative engine optimization, often abbreviated as GEO. This strategy starts with a straightforward question: How do I get this agent to recommend my company?"
"Founders have told Inc. that they have found success so far by expanding their digital footprint, so that their name and their company name is included in as much AI training data as possible."
AI search is transforming e-commerce, with Shopify reporting an 8x increase in AI-driven traffic and nearly 13x growth in orders from AI searches. New buyer orders from AI searches occur at nearly double the rate of traditional organic search. Over 75% of e-commerce companies are adjusting their marketing strategies to leverage AI search. This shift has led to the emergence of generative engine optimization (GEO), focusing on how to get AI agents to recommend businesses, prompting startups to expand their digital presence for better visibility in AI training data.
Read at Inc
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