While social media events can amplify visibility, they don't ensure sales. Newsletters, however, provide a platform to connect with customers and achieve engagement goals. When setting up a newsletter, factors like choice of platform (Mailerlite, Substack, Mailchimp) and engaging content are essential. Experts emphasize defining clear goals: Susan Bonnar created her list to generate anticipation for her art marketplace, while Karen Turner highlights the importance of email lists in establishing control over sales, noting they outperform unpredictable social methods.
If you don't have an email list, you're not in control of your sales - you're relying on chance, algorithms, and one-off interactions.
I imported a subscriber list from a previous business as it was similar content; this helped build anticipation for The British Craft House.
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