Marketing tech
fromHarvard Business Review
5 months agoHow Sales Teams Can Use Gen AI to Discover What Clients Need
Sales teams struggle to engage prospects and understand customer needs due to declining willingness for interactions.
The GEAR Framework transforms revenue generation into a precision-focused process, redefining strategies to enhance efficiency and drive sales through advanced methodologies.
Reaching out cold without knowing who actually makes the buying decisions is inefficient at best-and wasted time at worst. Yet far too many sales, marketing, and growth teams still rely on guesswork when prospecting.