Jay Schwedelson emphasizes the importance of prioritizing email open rates above content in email marketing. He points out that less than 50% of people open marketing emails and advocates for focusing on key factors such as subject lines and send times to improve open rates. Schwedelson also dismisses the idea of maintaining a 'banned words' list, arguing that it stifles creativity without any substantiated evidence to support its efficacy. By shifting the focus to open rates, marketers can enhance the overall effectiveness of their campaigns.
Most marketers are obsessed with the content of their emails while neglecting the crucial aspect of getting the email opened, which dramatically affects performance.
Focusing equally on email open rates as much as content will change the dynamics of your marketing efforts and improve overall performance.
Throw away your 'banned words' list; it limits creativity and effectiveness. There's no real evidence that specific words harm email performance.
Pay close attention to the subject line, preheader, and send time as they significantly impact open rates and, subsequently, marketing success.
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