"The pandemic has prompted an exponential growth in the volume and the importance of media assets for most organizations. Many companies have moved more towards a 'digital first' model, where online content has become the thing that defines the customer experience. It's estimated that almost 50% of customer interactions are taking place online and a lot of retail companies will reach a tipping point in the next two to five years where customers' online purchases will be worth more than revenues from their physical stores."
"When content becomes the thing driving experiences online, digital asset management becomes key to delivering the core business objectives. For example, we know through our own research that there is a greater expectation than ever among online consumers for imagery and video to accompany product descriptions to help inform their choices. We also know that imagery and video drive a lot more customer engagement."
Pandemic-driven demand has caused exponential growth in digital media assets, pushing many organizations toward a digital-first model and making online content central to customer experience. Nearly half of customer interactions occur online, and retail is approaching a tipping point where e-commerce revenues may surpass physical-store sales within two to five years. Visual content such as imagery and video are increasingly expected with product descriptions and significantly increase engagement. Organizations require modular, personalized content delivered across platforms including social and mobile. Legacy DAMs often function as mere filing cabinets, creating a need for next-generation DAM systems to manage assets and support omnichannel delivery.
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