#digital-media-growth

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#digital-asset-management #personalization #digital-first-strategy #us-advertising-forecast #agentic-ai
Marketing tech
fromThe Drum
20 hours ago

Where 'digital assets go to die' - signs that you might need a next gen DAM system

Next-generation DAM systems are essential to manage rapidly growing digital media, enable personalized modular content across channels, and drive online customer engagement.
Artificial intelligence
fromExchangewire
2 days ago

Digest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy

US advertising spend to grow 9.5% in 2026 driven by digital channels and agentic AI; OpenAI pursues major infrastructure funding while media assets are sold.
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