""I think the digital ad market is strong," said Jasmine Enberg, co-founder of Scalable, a creator economy media firm. "I think this economic instability and volatility is kind of priced in for a lot of people at this point; sort of seems to be the status quo.""
""You look at some of the partnerships that we've done, the Roku partnership gives us the largest connected TV footprint in the U.S.," Jassy said. "And you layer on top of that what we've recently done in providing our DSP customers the opportunity to integrate with the ad inventory in Netflix and Spotify and SiriusXM, it's powerful.""
"Meta topped its rivals for the quarter with the fastest ad-related sales growth. The company's total third-quarter revenue, of which 98% is derived from online ads, jumped 26% year-over-year to $51.24 billion, the company's highest sales since the first quarter of 2024."
Major technology firms increased spending on artificial intelligence while their digital advertising businesses strengthened. Quarterly reports from Meta, Amazon, Alphabet and Microsoft showed healthy advertising revenue. Online ad sales reduced earlier concerns that economic turbulence and trade policy uncertainty would cut ad budgets. Meta led with the fastest ad-related sales growth and reported $51.24 billion in third-quarter revenue, with 98% from online ads, a 26% year-over-year increase. Amazon's online ad unit grew 24% to $17.7 billion, outpacing AWS growth, and Amazon expanded its demand-side platform into more third-party apps and connected-TV partnerships.
Read at www.cnbc.com
Unable to calculate read time
Collection
[
|
...
]