In May 2024, Google began rolling out AI Overviews to US users, showing generated paragraphs above blue link results. Early examples included absurd cheese guidance and rock-eating queries, prompting viral backlash and subsequent system refinements. By 2025, the specific “glue” suggestion was removed, but site traffic disappeared. Penske Media, parent of Rolling Stone, Billboard, and Variety, sued Google over the feature. Danielle Coffey of the News/Media Alliance, representing over 2,200 US publishers, called the system “parasitic” and an existential threat, while publishers saw searchers stop clicking even when pages ranked first.
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