"The offering, Front Row Connection, is powered by Epsilon Retail Media and comes as the retail media network space continues to evolve and mature. Front Row Connection looks to put brands on the digital shelf of DSW's website to help them connect with consumers and grow loyalty. The network offers high-impact placements like sponsored product ads and banners - table stakes for retail media networks - and is designed for both consumer discoverability and marketing performance."
"To meet marketer needs, the media network applies artificial intelligence-powered identity resolution to connect brands with shoppers and utilizes omnichannel attribution to connect performance to consumers - without cookies or proxies. Marketers continue to turn to omnichannel measurement that solves for fragmentation and AI to addresses identity resolution in an increasingly data-driven ad world in which Epsilon and parent company Publicis are key players."
Designer Shoe Warehouse launched Front Row Connection, a self-service retail media network for footwear and accessory brands powered by Epsilon Retail Media. The network places brands on DSW's digital shelf with sponsored product ads and banner placements designed to improve consumer discoverability and marketing performance. The offering targets brand loyalty and direct access to shoppers through high-impact placements and personalized experiences. The media network uses AI-powered identity resolution and omnichannel attribution to connect performance to consumers without relying on cookies or proxies. The approach addresses fragmentation and leverages Epsilon and parent company Publicis's data and AI capabilities.
Read at Marketing Dive
Unable to calculate read time
Collection
[
|
...
]