"xpln.ai's attention segments are now available directly via Index Marketplaces, aimed to simplify and elevate programmatic performance through automated campaign optimisation. Thanks to this integration, advertisers and agencies across the globe can now activate attention-based segments in a single click, targeting high-attention environments directly within the SSP and limiting - or even excluding - inventory that generates low attention levels."
""By making our attention segments available via Index Marketplaces, we are giving advertisers the ability to take a significant step forward in attention measurement and optimisation. After leveraging post-campaign measurement to assess the effectiveness of their activations, they can now optimise attention directly before campaigns begin - and in an automated way," said Fabien Magalon, CEO and co-founder of xpln.ai."
xpln.ai integrated globally with Index Marketplaces to place attention at the center of programmatic strategies, improving media quality and advertising effectiveness. Index Exchange’s omnichannel platform will make xpln.ai attention segments directly available for curated, signal-rich supply activation and sell-side decisioning. Advertisers and agencies can activate attention-based segments with a single click within the SSP, automatically optimizing campaigns to prioritize high-attention environments and limit or exclude low-attention inventory. Post-campaign measurement can be used to assess activations, while attention optimization can now occur pre-campaign in an automated way. The integration aims to simplify media buying workflows and promote a more transparent, high-performing advertising ecosystem.
Read at Exchangewire
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