Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
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Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
"OpenAI is lowering the price of ads on ChatGPT as it pushes forward with its advertising pilot. Advertisers are reporting much lower rates, with averages closer to $45, and some as low as $15."
"Google is negotiating an agreement with the Pentagon for the US defense department to use its Gemini AI models in classified settings, with proposed language to prevent misuse."
OpenAI is lowering ad prices on ChatGPT, with reports of costs dropping from an initial CPM of $60 to as low as $15. Advertisers now only need to commit $50,000 to participate in the pilot, down from $250,000. Meanwhile, Google is in discussions with the Pentagon to use its Gemini AI models in classified settings, aiming to prevent misuse for domestic surveillance or autonomous weapons. These developments come amid scrutiny of OpenAI's defense department partnerships.
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