""Netflix's ad-supported tier now boasts greater than 94 million global monthly active users, more than doubling from 40 million just the year before.""
""Among these users, 44% are new to Netflix, 40% downgraded from pricier ad-free plans, and 16% are returning subscribers.""
Netflix, which once avoided advertising, has transformed its model by introducing an ad-supported tier. Initially seen as a knee-jerk reaction to slowing growth, the plan has ballooned into a lucrative venture with 94 million active users by mid-2025. This shift reveals consumer willingness to accept ads for reduced subscription costs, as 40% of new subscribers opt for the ad-supported version. Jefferies analysts project the service could generate $10 billion in ad revenue by the decade's end, signifying a major evolution in Netflix's business strategy.
Read at Quartz
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