"The rebranding of Ben has been let's try to see if he's funny, and let's make him be funny and do all this stuff. I don't think it's working."
"You're better off building on systems instead of personalities, because if you only build on personalities, they're gonna go."
"Shapiro's viewership has reportedly dropped 85% from 2023 to around 28 million YouTube views last month."
"Bet-David said the company would be wise to have Shapiro go on the road more and debate students at colleges something that was a hit in the past."
Patrick Bet-David criticized The Daily Wire's attempt to rebrand Ben Shapiro as a humorous figure, suggesting it contributed to recent employee layoffs. Shapiro's shift towards pop culture commentary has not resonated well. Bet-David noted other missteps, including conflicts with former employee Candace Owens and a changing relationship with Fox News. He emphasized the importance of building systems over personalities, as many talents have left the company. Bet-David also mentioned the broader challenges facing media outlets today, including declining viewership for Shapiro.
Read at www.mediaite.com
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