Mirror publisher Reach sees revenues hit by ongoing drop in Google traffic
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Mirror publisher Reach sees revenues hit by ongoing drop in Google traffic
"Digital revenues for Reach plunged by 8.1% in the first three months of 2026, primarily due to a significant drop in referral traffic from Google, which worsened throughout the quarter."
"Piers North, chief executive of Reach, stated, 'We are undoubtedly in the middle of yet another big shift in the media world as the digital referral landscape continues to change.'"
"Reach is implementing measures to counteract the decline in online revenues, including cutting costs, expanding its video team, and launching premium subscription offers across 11 sites."
"The company is targeting an additional 5-6% in savings for 2026 after already reducing costs by 5.2% last year, and it has not ruled out further job losses."
Reach, the publisher of Daily Mirror and Express, reported an 8.1% decline in digital revenues in the first quarter of 2026, attributed to reduced Google search and referral traffic. Overall revenues decreased by 6.9%, with circulation and advertising sales down 5.5% and 12.8%, respectively. CEO Piers North acknowledged a significant shift in the media landscape and emphasized the company's efforts to adapt, including cost reductions and expanding video content. Reach is also launching premium subscription offers and targeting additional savings while facing potential job losses due to ongoing challenges.
Read at www.standard.co.uk
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