""When I came in we had a two-person team scrambling when a video was coming up to get an advertiser or brand partner. Now I have a 25-person team...strategically we've moved to fewer, bigger multi-year deals with some category exclusivity.""
""The result, Housenbold says, is the freedom to say no - to apparel brands Donaldson would never wear, or to deals that don't survive contact with a Gen Z audience that sniffs out inauthenticity fast.""
MrBeast hosted a two-day competition featuring 50 streamers, garnering over 1 billion views within three days. The grand finale attracted 1.75 million concurrent viewers on YouTube and Twitch. His global reach is evident, with 80% of views in the last 90 days coming from outside the U.S. Under CEO Jeff Housenbold, Beast Industries has shifted to longer, deeper partnerships with brands, allowing for more strategic collaborations and a focus on authenticity in marketing.
Read at Digiday
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