Netflix's ad-supported subscription plan has seen remarkable growth, more than doubling its user base to over 94 million monthly viewers from previous figures reported in 2024. The platform, which launched its ad tier in 2022, is preparing to introduce new advertising formats, such as pause and interactive ads, as it builds its in-house advertising capabilities. Amy Reinhard, the president of advertising at Netflix, noted the high engagement levels of users, who spend an average of 41 hours per month on the service.
Netflix's ad-supported tier has grown substantially, now reaching over 94 million users monthly, a significant rise from previous figures reported in 2024.
The company is set to introduce new advertising formats, including pause ads and interactive ads, as it becomes more adept at integrating advertising into its service.
Collection
[
|
...
]