"NewFronts are where companies take up space to talk about their shiny new tech, data and product announcements. The content is almost an afterthought."
"The lines are blurring between NewFronts and upfronts - which is why YouTube, Comcast and others participate in both - but it's clear that they serve two distinct purposes."
The IAB NewFronts featured a week of presentations highlighting new technologies and product announcements in the advertising space. The event illustrated a shift in the industry, with blurred lines between NewFronts and upfronts. NewFronts prioritize tech and data, while upfronts emphasize content. The conversation between reporters reflects on the changes observed since last year, noting the distinct purposes of each event despite their overlapping participation from major companies like YouTube and Comcast.
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