"Clippers are largely anonymous social media accounts whose sole purpose is to rack up views. The accounts take a piece of longform content and pull out the most exciting, controversial, or shocking moments."
"Hundreds or even thousands of clipping accounts might be sharing similar videos, all in competition with one another. You have perhaps learned about a TV show moment or a celebrity podcast appearance via clippers without even realizing it."
Dan Bongino resumed video podcasting after leaving the FBI, promoting his show, The Dan Bongino Show, through innovative marketing strategies. He utilized billboards in Times Square and teaser videos for his new episodes. A key tactic involved using clippers, anonymous social media accounts that extract exciting moments from longform content to reach wider audiences. These clippers, often unassociated with the original content, compete to share similar clips, effectively amplifying the show's visibility and engagement across various platforms.
Read at The Verge
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