"Most content leads with the message. 'Here's what we have, here's why it's great, here's what you should do.' Persuasive content leads with the reader. 'Here's what you're feeling, here's what's in your way, here's what's possible.' That distinction sounds simple. It isn't."
"Think about the last piece of content that made you stop scrolling. Chances are, it didn't open with credentials or a framework. It opened with something that made you feel seen."
Content creation has reached unprecedented levels, yet the effectiveness of this content in persuading audiences is declining. There are two types of content: awareness content, which informs and plants a seed of thought, and persuasive content, which builds trust and guides the audience on a journey. Most online content fails to persuade, often merely filling feeds without prompting deeper engagement. The key to persuasive content lies in understanding the audience's feelings and needs, rather than just presenting a message.
Read at Forbes
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