Climate activists realize that it's a bad look to be an 'eco-pooper,' embrace joy for a change | Fortune
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Climate activists realize that it's a bad look to be an 'eco-pooper,' embrace joy for a change | Fortune
"I believe that joy is all the more necessary and maybe all the more holy in difficult times. Joy is like, how do we take part in the shimmy and the shimmer even as the world lurches?"
"Power and joy are a really potent portal to the gifts that we want to offer in this time of immense trouble and yet also immense possibility."
"Joy is what made our species survive in the first place. If we're rewarded, reinforced by it, then we continue doing it. We spill over. We become contagious."
Activists are redefining the approach to climate change by emphasizing joy, community, and celebration rather than despair. Events like Earth Day now blend protest with celebration. Activist Katharine Wilkinson highlights the importance of joy in difficult times, suggesting it can empower efforts against climate change. Psychologists support this view, stating that joy can enhance motivation and spread positivity, encouraging more people to engage in sustainability efforts. This shift aims to create a more hopeful and effective movement against environmental challenges.
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