How Women in Leadership Can Shape How Others See Them
Briefly

The article emphasizes the importance of impression management for leaders, noting that how individuals perceive leaders affects their reputation, credibility, and professional prospects. Leaders who do not fit the historical image of a leader—typically male, white, heterosexual, and able-bodied—face additional challenges in perception management. This disparity highlights the complexities faced by diverse leaders, as aspects of their identity may conflict with established norms, thus impacting their career advancement.
Impression management is crucial for leaders, as public perceptions significantly affect their reputation and career opportunities, especially for those who diverge from the traditional model.
For leaders who don’t conform to the conventional image of a leader, the challenge of managing perceptions is heightened, impacting their credibility and career paths.
Read at Harvard Business Review
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