As graduation nears, new professionals are entering a competitive job landscape where hiring criteria have evolved. Degrees alone won't suffice; hiring managers now value a strong digital presence, clear communication, adaptability, relationship-building abilities, and confidence in one's narrative. Personal branding is crucial, as 80% of recruiters prioritize it, yet many graduates lack online visibility. Building a digital footprint early showcases initiative and sets candidates apart. Graduates are encouraged to shift from seeking jobs to identifying problems they can solve, enhancing their appeal in the job market.
Your personal brand doesn't start after you get your first job; it starts before you are even applying.
Instead of asking 'Who will hire me?' start asking 'What problems can I solve?' That mindset shift is powerful.
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