"We're testing a vertical video feed on mobile devices that starts to reimagine what mobile is, and kind of meets consumers where they are now and how they're using mobile today."
"We've been innovating on Moments, which allows kind of a social connection to some of the content by allowing a member to take a clip and share it with their networks,"
"something more snackable."
"a broader variety of content,"
Netflix is experimenting with a vertical video feed on mobile to surface short, snackable clips of its original titles and inspire viewers to watch full shows or movies. The feed allows members to scroll through brief clips tailored to mobile usage while keeping a focus distinct from direct competition with short-form apps. Moments enables users to clip and share favorite scenes, creating social connection and short-form experiences. Netflix plans to test different content types and clipping methods and may explore seeding Moments or other short clips into the vertical feed to boost discovery and sharing.
Read at TechCrunch
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