Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention
Short vertical dramas—90-second episodes forming 60–100 minute stories—have become a global $8B market, driven largely by China and addictive monetization models.
"It's not just younger people making the shift": Meet Reuters' first social-first video reporter
Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Microdramas are TikTok turned up to 11, and they're coming for your time and money
Microdramas are short, bingeable vertical serialized videos—1–3 minute episodes across many paywalled installments—generating billions and reshaping mobile-first global entertainment, attracting studio attention.
How I've Mastered the Art of Watching Trends to Predict and Create Viral Products - and How You Can, Too | Entrepreneur
Viral success depends on pre-creation strategy: master niche, audience psychology, and platform dynamics rather than relying mainly on production quality.