Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance
Short vertical Asian micro dramas attract millions of US viewers and DramaBox is diversifying into family, interactive, and animated content while expanding monetization.
These salacious, bite-sized soaps have become a $1.3 billion business in the US
Micro drama apps will generate $3 billion globally this year outside China, driven mainly by viewer payments and led by the U.S. market at $1.3 billion.