Acast's CEO On Why Audio Doesn't Need Video - Or Political Ads - To Win | AdExchanger
Digital audio grows steadily but underperforms in ad spend; podcasting remains distinct from video and benefits from programmatic omnichannel opportunities.
Digest: WPP Strikes $400m AI Deal with Google; Spotify Partners with Netflix on Video Podcasts; Google Offers Search Fix as EU Fine Looms
WPP commits $400m to integrate Google's AI tools across operations; Spotify and Netflix will distribute curated video podcasts on Netflix starting early 2026.