Linq is an app that allows users to manage their intimate content, focusing on privacy and security. Developed by Wildish & Co, the branding combines warm colors with subtle typography to convey intimacy without being overwhelming. The app functions within existing messaging platforms, blocking screenshots by default and potentially integrating face recognition technology for enhanced security. The branding captures the core concept of 'Practice safe sext,' balancing technological sophistication with human connection, all expressed through a cohesive logotype that embodies trust and approachability.
We needed to communicate that Linq is fundamentally a privacy-first technology while acknowledging its position adjacent to dating platforms. The result is a visual language that conveys technological sophistication without feeling cold, and approachability without trivialising its serious mission.
The logotype needed to feel normalised; trustworthy and secure while still being approachable. It creates a simple and direct visual anchor that immediately communicates the essence of the brand.
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