The release of Marvin Gaye’s 'What's Going On' in 1971 marked a significant moment in music history, showcasing his multifaceted talent. Gaye faced tensions with Motown Records, culminating in an ultimatum to stop recording until the album was released. Motown attempted to capitalize on Gaye's rising fame by releasing a compilation album featuring his earlier hits, yet this conflicted with Gaye's desire for artistic freedom. The narrative also highlights the understanding of his frustrations by producer Clay McMurray, showcasing the complex dynamics of the music industry during that era.
Marvin immediately issued an ultimatum of his own: until Berry Gordy and his Quality Control cabal came to their senses and released What's Going On, the singer would record nothing more for the company.
It was almost as if Motown had anticipated this rocky road ahead. They rushed the compilation Super Hits into the marketplace in September 1970 with a cover that portrayed Marvin as a cartoon superhero.
Clay McMurray understands Gaye's frustration. The young producer had been brought into the company by Norman Whitfield after his novelty version of Stand By Me by Spyder Turner had become an unlikely hit.
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